When you ask a person What do you do for a Living? and their answer is Banking, IT, Sales, Appliance Repair, Finance, etc., you immediately have a feel for their education, background, activity and knowledge of particulars in their endeavor. When you answer Transportation, the first thing that comes to the mind of the person asking is trucking since it is most publicly obvious as we drive the highways.
A lot of entrepreneurs start their business after they have worked in that industry for someone else or have advanced training in their particular field. When they strike out on their own, they are usually a small business with one or two people in the business, with one of them being the owner. This requires the new business owner to be in the business, selling, collecting, and all those day to day normal work tasks. This gives the owner an appreciation for getting and keeping customers.
As a small business owner and the leader of your team it is important to lead with intention. I know you are very busy working in the business and may not have set aside time to build this intentional plan. Before you start, create the right mindset.
While Marketing is very important let’s focus on sales today. Selling is asking people to invest in you – people often times are buying because they trust you - especially with Intangible products like life insurance. We are selling a promise to compensate you at some point in the future. Tangible products are fairly obvious, cars, clothes, furniture, things that you can see feel and touch.
From reaching out to your local media to starting a “retailer of the year” award, there are many ways to make the most of independent retailer month.
Once again, FranNet and SCORE have partnered together to discuss the pros and cons associated with the different paths to entrepreneurship. Generally speaking, there are three widely accepted options for establishing yourself as a small business owner.
Some people predict a recession is coming, while others dismiss the notion since the nation is essentially at full employment. But many small business owners are worried a recession is looming.
From responding to your audience to consistently posting content, there are several social media strategies for small business owners.
When you are just starting the business, you begin to think about ways and strategies to quickly reach your goals - which can sometimes result in you spending more.
TikTok continues its upward trajectory. In the U.S., Apptopia reports TikTok was the number-one downloaded app—with 94 million downloads in 2021, up 6% over 2020. It is currently the sixth most-used social platform in the world.